![]() How Does an Email Newsletter Platform Work?Īn email newsletter platform can offer a range of services, including newsletter creation, distribution and scheduling. This means publishers need to weigh up their goals carefully before selecting a platform, ensuring that their pick has the features they need to achieve their strategic goals. For example, they may or may not provide campaign data analysis or third-party integrations. While each piece of software allows publishers to interact with audiences offsite, capabilities vary from platform to platform. ![]() Many even provide customer relationship management (CRM) software to help newsletter subscribers. These email marketing services contain easy-to-use tools - such as a drag-and-drop editor - that publishers can use to customize newsletters for their niche. What Is an Email Newsletter Platform?Įmail newsletter platforms enable their users to create custom newsletters, send them directly to subscriber inboxes and monitor the performance of newsletter campaigns. Newsletters allow publishers to stay in constant contact with their readership, providing an incredible opportunity to build audience loyalty and drive growth. For example, audience segmentation features help identify and sort reader interests and demographics, making it easier to communicate with different groups. Newsletter tools streamline audience data gathering and storage, and allow publishers to craft personalized newsletters that have a better chance of engaging readers. Email newsletter platforms are one such tool, allowing publishers to connect with audiences on a more personal level and then steer them back to their platform. This struggle has meant that new ways to reach people beyond a simple website have grown in popularity. With the average focused attention span dropping from 2.5 minutes around 20 years ago to 47 seconds by 2021, digital publishers need help to make a lasting and personal connection with their audiences. Audience attention spans have been falling for decades as competition for mindshare has skyrocketed.
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